Cal Ingram

The Plaza, 1 Rutherford Park
Great Notley
Essex CM77 7AU

Consultancy

15 Min Discovery Call

15 mins··Free

Explore Your Options:
Schedule a free, no-obligation 15-minute call to discuss your business needs.

We can explore:

- Specific Projects: Discuss your project goals, challenges, and potential solutions.
- Workshops & Services: Learn more about my workshops on Intentional Growth, Functional Systems, Distinctive Positioning, and Consistent Presence, as well as other services I offer.
- General Inquiries: Ask any questions you have about my approach, experience, or how I can help your business thrive.

Workshops

Intentional Growth

1 hr··£150

From Vision to Action:
This live, online workshop (for a maximum of 12 participants) provides a structured framework for achieving your professional goals.

Through guided exercises and group discussions, you'll:

- Define Value in Your Context: Explore the Ikigai framework to discover what truly motivates you and what your ideal business looks like.
- Picture Your Future: Create a clear and motivational 3-year vision for you and your business.
- Develop a Roadmap: Work backwards and break this down into manageable 3-month KPIs and identify the critical habits you need to form within 3 days to harness your momentum.

Functional Systems

1 hr··£150

A 60-Minute Kickstart to Efficiency:
This live, online workshop (for a maximum of 12 participants) provides a practical overview of systems thinking and critical path methodology, equipping you to optimise your business operations. In just one hour, you'll:

- Embrace Systems Thinking: Learn how to view your business as an interconnected system to identify areas for improvement.
- Understand Critical Path: Discover how to pinpoint the most crucial steps in your processes to maximise efficiency.
- Plan Your Process Mapping: Gain the knowledge and inspiration to map your own processes effectively, templates for common SOPs and create a blueprint for a more streamlined future.

Distinctive Positioning

1 hr··£150

A 60-Minute Foundation for Brand Clarity:
This live, online workshop (for a maximum of 12 participants) provides a structured framework for defining your unique position in the market. Together we'll cover:

- Value Proposition: Refining an offer that attracts your ideal customers.
- Ideal Customer Profile (ICP): Understanding who you serve best and want to work with.
- Competitive Alternatives: Analysing your competition to identify opportunities for differentiation.
- Features vs. Benefits: Communicating the value of your offerings in terms of customer benefits.

By the end of the session you'll have the first iteration of a positioning statement ready to inform your brand assets (social profiles and website), messaging, and marketing efforts.

Consistent Presence

1 hr··£150

This live, online workshop (for a maximum of 12 participants) provides a practical framework for building a brand presence, for you and your business. Together we'll explore:

- The Importance of Patience: Understanding the long-term nature of brand building and the impact of consistency over time on audience trust.
- Systems for Success: Ensure consistent output and avoid burnout.
- Projecting Authority: Communicate your expertise and build credibility with your audience.
- Navigating the Challenges: Address psychological hurdles like the Dunning-Kruger effect and the Valley of Despair.
- Embracing Tiny Habits: Leverage the compounding effect of small, consistent actions to achieve significant results over time.

You'll leave with a clear understanding of how to build a consistent presence that fosters trust and delivers your strategic vision.

About

Fresh eyes, insight and clarity in your strategy, positioning and systems.

We support service businesses in these key areas:

- Intentional Growth:
Developing clear strategies for sustainable growth, including strategic refinement

- Functional Systems:
Optimising your processes for efficiency, including tech configuration for service businesses

- Distinctive Positioning:
Crafting a compelling value proposition that sets you apart, including brand and web design projects

- Consistent Presence:
Designing manageable systems to establish your online brand and build trust

Founded by Cal Ingram, after over ten years of helping organisations transform their strategy, systems and teams. From startups to the public sector and multinationals across the UK and Australia, Designing Value offers board-level insights, a unique mix of skills and a track record of turning ideas into action.